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sometimes the entertainment world can be pretty transparent, the spice girls was a good marketing effort created around the 90′s or so. it was the basic monkees formula, with some tweeking.
here is how that meeting went:
MGO (Marketing guy one): Hmmmm lets cash in on the whole “girl power” thing that came up in research.”
MGT (Marketing guy two): but women are more complex these days so lets throw in a couple more stereo types for broader market penetration”
MGO: let’s see … how bout one thats into sports?
MGT: what should we call her?
MGO: heck I don’t know – lets think – sports sports sports think sports…
MGT: sporty?
MGO: Brilliant!
MGT: we are geniuses!
MGO: bamm!
MGT: yea buddy!
MGO: ok that’s enough work for today let’s go get trashed!
MGT: you read my mind!
it has been a few days since my last post… time slips by sometimes… It was just yesterday I was riding in a box car with hobojobo… he looked at me and said slappy (that was my nickname, after I got kicked out of St. Josephs Reformatory School for slapping too many small 3rd grade girls) slappy he says.. time is like a river of time you jump in at one end and it pushes you along endlessly until you reach the ocean of death where a shark bites your arm off and you slowly bleed to death staring at the night sky…
whart can I say better than
MONKEY BAR!!!!
The name carries the whole thing,
no monkey pictures, no jungle references, Hey who doesn’t love monkeys? seriously, a staple of the entertainment industry for years, Writers block? PUT A MONKEY IN IT!
If shakesphere had a better knowlege of africa I am sure he would have plaed the monkey card in romeo and juliet,
“your a capulet? hey your monkey is wearing a dress and making that gross face where you can see those nasty monkey teeth… everything is cool now”
G.J: “J.P. Take a memo”
J.P.: “right G.J.!”
G.J: “new candy bar idea came to me in my sleep last night”
J.P.: “That’s great G.J.!”
G.J.: “I had a dream it was the day after thanks giving…”
j.P.: “yea!, yea!”
G.J: “I go to the icebox…”
J.P.: “sounds great G.J.!”
G.J: “inside is a pile of left over turkey…”
J.P: “yea, turkey you say, I can’t believe it!, wow turkey!”
G.J.: “wait it gets better!… I pick up the turkey and take a bite…”"”
J.P.: ” I still can’t believe you found turkey in the icebox..!!”
G.J: ” you ready…. the turkey… taste like Maple with walnuts!…”
J.P.: ” You are out of your F*$#king Mind”
What no igloos? Iceland sandwich, with white snow like coconut, but where is the Eskimo? it should be at least frosty light blue…
unless it was in the freezer already and when you touch it, your hand became cold, then it sort of makes sense.
but then again, I really hate to be negative on anything vintage with such sweet typography, but what are the red lightning bolts about? “This candy is shockingly good”
or “Hazard to try our Iceland Sandwich?” or “Warning: awesome candy enclosed”
oh well my mind is somewhere else today, I think I saw it lashing together some logs down on the Ohio river bank, getting ready to embark on a scenic tour of the grand waterway, floating slowly down to the pacific. “hey brain! don’t leave yet, you have to finish your work!” but alas it is too far away. we are a small figure on the bank waving hard but look to be the size of an ant to our brain…
“Oh I am putting on my top hat”
Fred Astaire. One of my favorite movies. It is a fantasy world where people wear top hats and tails every where. In 1935 the depression was over and WWII wasn’t there yet, so what does that mean? PARTY. The plot is only put in place to set up Fred and Ginger to dance. Ginger is cute and little bit sexy. Fred is like a cartoon of himself, providing a deadpan delivery with just enough smirk to let you know he is in on the joke. Then the photography is awsome, the sets are sweet, the costumes are tasteful. It is hard to find a movie where all the pieces are done tastefully. What is taste? If you think of it literally taste is equal to palletable, or something you want to eat. You don’t just put anything in your mouth… it has to look edible… I saw the movie carefree with fred and ginger and everything was wrong, the dresses were painfull to look at, the comedy was played out, the songs sucked man, I could go on. A craftsman must have had everying working to get top hat done. and by carefree you feel like they just don’t care.
Who has even seen a top hat these days other than in the game monopoly?
Over the next few days I am going to post a new vintage candybar wrapper!
These are all privately owned companys. Back in the days before the giant global candy conglometrates candy bars were a local creation made by a small candy shop. Alot of them still exist, but they are not available at walmart.
The fun part of that is the names are just made up on the spot without a focus group or high level marketing strategies. So you get alot of creative product names. Creative simple names like “Big Shot” vs Reese’s Peanut butter and Banana Creme “Elvis” Edition. Instead of trying to cash in on the market trends of “Elvis” and Special edition, they just made a candy bar and sent it out.
The landscape of America has become so homogenized you could be standing in the middle of a walmart in rural Pennsylvania at 3 am or one at 4:15 in the afternoon in las vegas and not know it. BORING!!!!!!! Way to suck the fun out of life large corporations!
Big Shot
