sometimes the entertainment world can be pretty transparent, the spice girls was a good marketing effort created around the 90’s or so. it was the basic monkees formula, with some tweeking.
here is how that meeting went:
MGO (Marketing guy one): Hmmmm lets cash in on the whole “girl power” thing that came up in research.”
MGT (Marketing guy two): but women are more complex these days so lets throw in a couple more stereo types for broader market penetration”
MGO: let’s see … how bout one thats into sports?
MGT: what should we call her?
MGO: heck I don’t know – lets think – sports sports sports think sports…
MGT: we are geniuses!
MGT: yea buddy!
MGO: ok that’s enough work for today let’s go get trashed!
MGT: you read my mind!